Let’s compare Shopify, a separate-site E-Commerce store to WooCommerce, a WordPress-embedded E-Commerce store.
Ease of Use
Shopify: Shopify is extremely well known with a beginner-friendly interface. There is built in hosting and minimal set up required. This is ideal for users wanting an all-in-one solution with little technical hassles.
WooCommerce: More technical knowledge is required for WooCommerce. Although it can be conveniently added to an existing WordPress site through the plug-in, there’s a bit more set-up required with hosting configuration and possible code tweaking.
Cost
Shopify: The basic plan starts at $39/month plus transaction fees. Add-ons and themes can increase this cost.
WooCommerce: Cost depends on hosting and add-ons, but typically has a lower base cost.
Payment Processing
Shopify: Supports multiple payment gateways but charges additional transaction fees unless you use Shopify Payments.
WooCommerce: WooCommerce has more payment flexibility with no extra fees beyond what the provider charges.
Customization
Shopify: Shopify has a structured system with pre-built themes and apps. Customization is limited due to Shopify’s framework.
WooCommerce: WooCommerce is fully customizable. Developers have the ability to modify everything with open-source flexibility and access to thousands of plug-ins.
Performance
Shopify: Hosting, security, and performance optimization are all handled by Shopify. This makes it easy to scale without worrying about site speed.
WooCommerce: Performance depends on the hosting provider.
Conclusion
Shopify: Best for a user who wants a simple and managed E-Commerce store with minimal tech work.
WooCommerce: Best for a user that wants full control over their E-Commerce website and lower costs in the long run.