NWTC College of Business

Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown.

First Semester

8 Week 1

• 10890101 – College 101 1
• 10104110 – Marketing Principles 3
• 10104176 – Consumer Behavior 3

8 Week 2

• 10104107 – Integrated Marketing Comm 3
• 10152157 – WordPress Fundamentals 3

Semester Total 13

Second Semester

8 Week 1

• 10104172 – Digital Marketing 3
• 10104119 – Social Media Marketing 3
• 10804134 – Mathematical Reasoning 3

8 Week 2

• 10104174 – Marketing Analytics 3
• 10104175 – Content Marketing 3

Semester Total 15

Total Credits 28

• Curriculum Note: The credit for 10-890-101, College 101 is an Institutional Requirement for graduation. Consequently, it is not part of the program requirements, but must be passed with a C or better.

Program Outcomes

• Develop strategies to anticipate and satisfy market needs
• Promote products, services, images, and/or ideas to achieve a desired outcome
• Utilize tools and technology for digital marketing initiatives